As the world becomes more integrated, people are now bombarded with information from various sources. There is a niche market however, which prefers to have control over the form and type of entertainment they want to experience. They long for variety and options but with a little bit more detail and on a more personal level. ABS-CBN moved quickly to address the needs of this hard-to-reach target by fusing the cable and print businesses to become the Cable Channels and Print Media Group or CCPMG. The cable channels and the magazine titles combined to build a one-stop shop that offers viewers and readers the freedom to choose. They deliver updated and informative content required by those with active, busy and sophisticated lifestyles carried through all touch points from television to print to on-ground events. Experiences are extended more personally from the cable platform to print.
Creative Programs Inc. delivers superior cable programming anchored on various genres which address the need for personalized viewing of the upscale market. Balls and Maxxx deliver thrill, fun and excitement to the active upscale males with its sports and irreverent content. Balls was highly successful in ushering in a new popular sport to the country by way of the Ultimate Fighting Championship or the UFC. UFC brings with it a showcase of skills in wrestling, boxing and martial arts all of which strongly resonate with the Filipino males' search for affirmation of their strength. Velvet and Lifestyle Network both address the needs of the young and mature upscale females to be updated and informed about the latest trends in lifestyle, fashion and Hollywood news which empower them in their busy and demanding environment. Hero is the all-anime channel which provides thrill and excitement to the teens as they journey through self-awareness. Their movie channel, Cinema One, is still the #1 cable channel in the country, bringing high-quality films to every cabled household refreshing contemporary and old Filipino movies they loved to watch. MYX has revolutionized and localized music videos of local and international artists and engages the youth to be active participants of society though music.
ABS-CBN Publishing, the print business of ABS-CBN, continued to provide entertainment and information to its readers from all demographic segments. The mega brand Metro, house of the only local magazine title spanning over 20 years, has extended to Weddings, Home and Entertaining, and Society so that at each level, readers can benefit from the success stories celebrating life's little milestones and solutions or do-it-yourself tips to make it more manageable. Its entertainment titles like The Buzz, Star Studio and K Mag extends the enjoyment of TV experiences onto print, uplifting the lives of its readers.
In the years to come, CCPMG will continue to provide quality entertainment and information to the dynamic and upscale segments of the market by tuning in to their fast-changing needs and incorporating these into their products and services to empower and enable them as they go from one step to the next in the various stages of their lives.
With CCPMG, ABS-CBN has found a way to connect with upscale consumers who are more sophisticated in taste and demand content on an unlimited and personal basis